Real Estate Leads Make The Realty World Go Round

 

A real estate professional cannot survive without leads. You can't have leads if you don't have clients. Clients are what you get paid. Real estate agents' primary job is to find and work their real estate leads. These leads are then put into a sphere of influence, or a pipeline. A pipeline that is empty should never be empty. If it is, you will not have a steady income. To Homes In Sedona Az make their income, an agent will spend their time turning these leads into buyers or sellers. You earn a commission for every client who buys or sells their home. If you've got no clients, you've got no income. This is a basic truth.

The question is, where can you find real estate leads? To be honest, the key to being a successful agent is always gathering leads. Referrals from past clients and emails are a great way to gather leads. Open houses are held for your listings. You can talk to anyone you like, wherever you may be: at a dinner party, at work, or shopping. You can expect someone you meet to sell their house within five years. The average person moves about once every 5-7 years. It seems like a long time to wait to list your home. But, if you have plenty of leads to work with in the meantime, you can keep following up with them until they actually move and require a real estate agent. A successful agent will get real estate leads wherever they go.

There are also many services that sell real estate leads online. For a fee, companies such as GetMyHomesValues, HouseValues and even RE/MAX can sell potential real estate leads to agents. Although these companies can be a great source for prospects, they are often questioned about the quality of their leads. Agents will often sign up for companies that produce real estate leads, only to be disappointed when they don't get a listing within the first month. It is important to ask what constitutes a real-estate lead.

Agents will often say that someone is looking to sell or buy within six months to one year. This seems like a narrow definition. Agents who use this definition probably don't get a lot of commission checks per month. A real estate lead can be anyone who is able to use their services anytime within the next five years. This is something that successful agents know. It is easy to get the listing for someone who needs to sell their house in the next three months. They are usually desperate and will often use the first agent they find. The true test of your skill is when you try to convert them to your service even though they may not want to move anywhere else for a year or two. You will have success in real estate and other real estate for many years if you can convert clients that way.

Unfortunately, only 20% of real estate professionals are making 80% of their business. The other 80% are struggling and are leaving the industry in a matter of years. They don't want to build a real estate lead pipeline, regardless of how far they are in the buying/selling process. And they won't do whatever it takes to turn these leads into clients.

Real estate is both a service and sales industry. You can't expect your clients to become clients if you don't want to help them. Why would they? There are always other real estate professionals who will go the extra mile for their clients.